Spaice Consulting

I am an Applied Environmental Psychologist and Behavioural Science consultant with over 10 years of experience helping organisations tackle complex sustainability and behaviour change challenges. I specialise in driving behavioural shifts in settings where people have little direct incentive to change, such as workplaces where sustainability efforts may not feel personally rewarding. I have a range of intervention design skills which are bespoke and adapted to the specific parameters and requirements of each challenge.

I am an experienced researcher with a range of related skills from research question design to execution, analysis and output delivery. I hold a PhD from the University of Bath, where I focused on designing behaviour change interventions to reduce environmental impact.
I have contributed to major EU Horizon 2020 programmes on circular economy, innovation adoption, social cohesion, and environmental risk, and currently sit on advisory boards for two large-scale projects (GoGREEN Routes and GoGREEN Next) aimed at improving urban wellbeing through nature-based solutions.

I also lecture part-time on the MSc in Environmental Psychology at Maynooth University, helping students apply behavioural science to real-world sustainability and societal challenges, while increasing skills in critical evaluation.

I have worked with global, enterprise clients to address organisational challenges through evidence-based, behavioural insights. My approach combines psychology and behavioural science to uncover hidden barriers and create tailored interventions that achieve lasting change.

My services:

Research: Literature review, barrier identification, focus groups, survey design, qualitative analysis, quantitative analysis

Delivery: Workshop design and facilitation, intervention design and delivery, behaviour change techniques

I’m a certified SEO Content Creator with 30+ years of copywriting experience. I’ve always earned my living through writing. I’ve worked as a journalist, been editor of a weekly sustainability magazine, and a content writer for businesses, organisations, and associations.

I help purpose-driven businesses increase their organic leads through keyword-focused content and produce other written content such as SEO-optimised website text and blogs, articles, opinion pieces, white papers, newsletters, presentations and speeches, social media posts, reports, and consultations. I understand how to reach different target audiences.

Over my career, I've worked with DS Smith Recycling, Excel London, SCA Recycling, HSSMI, Viridor, Valpak, Veolia, Firesand, numerous local authority recycling departments, East Devon Excellence, SW660, and Plastics Free Dorchester.

As a lifelong learner, I continue to be on top of the latest trends, technology, and AI to help your business thrive. Outside my business, I write fiction, including novels and screenplays, and bring this storytelling experience to my client work.

I’ve spent the last 20+ years working in the environmental industry and I’m passionate about creating an equal world where everyone can thrive.

I’m an entrepreneur with a particular interest in social enterprise, behaviour change, and organizations with a strong social mission.

A talented generalist and operations specialist I help organizations identify and take advantage of efficiencies and opportunities.

What I Offer:

Leadership: I create strategies, change programmes, and business consultancy for start-ups and established businesses.

Start-Up and SME Expertise: I’ve launched and managed start-ups in the UK and overseas with budgets from £30,000 to over £4 million.

Strategic Management: Restructured business operations to transform a loss-making division into a strong profit centre with turnover increasing from £3 to £5 million.

People Development: Creating environments where individuals and teams thrive. Recruited, developed, and managed effective and self-sufficient sales and operations teams from five to four hundred strong in the UK and internationally.

Problem Solving: I create financially sustainable business models, identifying profitable revenue streams, with a particular interest and talent in empowering scalable social enterprises tackling the biggest local and global problems.